Bank of America - Raise the Bar

Bank of America uses its sports sponsorships to connect with fans and demonstrate the power of shared achievement.

As a partner of the Augusta National Women’s Amateur, our challenge was to break through the traditional sponsorship space and resonate with a new generation of golf fans.

While most ANWA sponsorship work leans into familiar themes of inclusivity and inspiration, we took a new approach. In looking at ANWA golfers we found a powerful tension; while these female athletes are fierce competitors on the field, they also uplift, inspire, and drive one another toward greatness. This blend of competition and camaraderie not only redefines what it means to be a champion but also sets a new benchmark for women’s sports and the larger community.

Our campaign centered on this unique insight, amplifying the voices and stories of five exceptional amateur athletes - Megha Ganne, Kiara Romero, Latanna Stone, Megan Schofill, and Amari Avery.

To engage with a younger audience, we leaned into paid and owned social media across Snapchat, Instagram, Pinterest, and Facebook featuring intimate player journeys and stories, told in their own voices.